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Customer loyalty is key to gaining a share of the in-app purchase riches | VentureBeat

January 20, 2012

n-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance of generating customer loyalty, in order for developers to gain a share in these riches.

via Customer loyalty is key to gaining a share of the in-app purchase riches | VentureBeat.

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