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Report: Baby Boomers Will be Integral to mHealth

May 8, 2012

A new report from the Cambridge, Mass.-based research and consulting firm, Fuld & Company, has concluded that those looking to gain share in the growing mobile health (mHealth) market will have to find partners to cater to the affluent Baby Boomer generation and their caregivers.

Fuld & Company held a contest, with teams from Dartmouth’s Tuck School, MIT Sloan, Northwestern Kellogg School, and Yale School of Management, which stress tested the wireless health strategies of Bosch Healthcare, GE Healthcare, start-up software company Independa, and Medtronic.

“Wireless health is a very complex business that is part of the even more

via Report: Baby Boomers Will be Integral to mHealth.

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From → Baby Boomers

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